I've been where you are
The Story
I spent 25 years in leadership, including six as President and CEO of an organization I led through comprehensive transformation. I know what it's like to carry the weight of decisions that affect everyone around you. I know the pressure to have it all figured out—and the private moments of doubt that no one sees.
I've been the only woman at the table. I've been stretched too thin and too proud to ask for help. I've navigated the complexity of leading through change while managing my own sleepless nights.
And I've had a coach in my corner since 2017. That partnership changed everything—not because someone told me what to do, but because I finally had space to think clearly, challenge my own assumptions, and lead more intentionally.
That's what I want to offer you.
I combine lived experience with professional depth.
After years of leading organizations and teams, I recognized a pattern: accomplished women were struggling in ways they couldn't talk about openly. They were delivering results while running on empty. They were being perceived as "too much" when they were simply holding high standards. They were figuring it out alone because asking for help felt like admitting weakness.
I built Alli Brown Coaching to be the partnership I needed—and the one I saw so many leaders going without. A space to be honest about what's hard. A thought partner who gets the specific pressures of senior leadership. Support that's grounded in what actually works, not generic advice or fluffy leadership talk.
Coaching isn't something I fell into.
It's the work I was made for.
I've led teams, managed boards, navigated organizational transformation, and made the difficult calls that come with senior leadership. I also bring formal training and credentials that ensure our work together is grounded in proven methods.
Credentials:
Assessment Certifications:
Recognition:
Credentials:
- International Coaching Federation (ICF) Certified
- Georgetown University, Executive Coaching Certificate
- Cornell University, Women in Leadership Certificate
Assessment Certifications:
- Hogan Assessments
- Enneagram
- E3
- Blindspotting
Recognition:
- Charlotte 40 Over 40 Awardee
- American Leadership Forum Senior Fellow
ready to take the next step?
I balance empathy with accountability. I'll meet you where you are—with the exhaustion, the doubt, the challenges you can't say out loud—but I won't let you stay stuck. We'll build forward momentum together.
My clients describe our work as practical, grounded, and real. No platitudes. No telling you what to do. Just a partnership that helps you access your own clarity and build practices that actually stick.
How I Work
A Few Things About Me
My celebration cocktail
Gin Gimlet
Originally from Chicago, now calling Charlotte, North Carolina home, I love spending time with my husband,
two teenage daughters, and our dogs.
Coffee or tea
Espresso with almond milk
Favorite leadership books
Likeable Badass
by Alison Fragale
How Women Rise
by Sally Helgesen + Marshall Goldsmith
and
What's in my bag right now
Moleskine Smart Pen + Notebook
