I've been where you are

That's what I want to offer you.

I spent 25 years in leadership, including six as President and CEO of an organization I led through comprehensive transformation. I know what it's like to carry the weight of decisions that affect everyone around you. I know the pressure to have it all figured out—and the private moments of doubt that no one sees.

I've been the only woman at the table. I've been stretched too thin and too proud to ask for help. I've navigated the complexity of leading through change while managing my own sleepless nights.

And I've had a coach in my corner since 2017. That partnership changed everything—not because someone told me what to do, but because I finally had space to think clearly, challenge my own assumptions, and lead more intentionally.

The Story

"Alli is a gem of a human and has the beautiful ability to provide wisdom and hard truths alongside kindness and empathy for each person's unique station and strengths. She is a kind and warm person who actively listens and truly wants to support her clients. She allows her clients to show up as their authentic selves and create the right environment for that to happen."

Executive coaching client

I combine lived experience with professional depth.

After years of leading organizations and teams, I recognized a pattern: accomplished women were struggling in ways they couldn't talk about openly. They were delivering results while running on empty. They were being perceived as "too much" when they were simply holding high standards. They were figuring it out alone because asking for help felt like admitting weakness.

I built Alli Brown Coaching to be the partnership I needed—and the one I saw so many leaders going without. A space to be honest about what's hard. A thought partner who gets the specific pressures of senior leadership. Support that's grounded in what actually works, not generic advice or fluffy leadership talk.

Coaching isn't something I fell into.
It's the work I was made for.

I've led teams, managed boards, navigated organizational transformation, and made the difficult calls that come with senior leadership. I also bring formal training and credentials that ensure our work together is grounded in proven methods.

Credentials:
  • International Coaching Federation (ICF) Certified
  • Georgetown University, Executive Coaching Certificate
  • Cornell University, Women in Leadership Certificate

Assessment Certifications:
  • Hogan Assessments
  • Enneagram
  • E3
  • Blindspotting

Recognition:
  • Charlotte 40 Over 40 Awardee
  • American Leadership Forum Senior Fellow

ready to take the next step?

I balance empathy with accountability. I'll meet you where you are—with the exhaustion, the doubt, the challenges you can't say out loud—but I won't let you stay stuck. We'll build forward momentum together.

My clients describe our work as practical, grounded, and real. No platitudes. No telling you what to do. Just a partnership that helps you access your own clarity and build practices that actually stick.

How I Work

A Few Things About Me

Originally from Chicago, now calling Charlotte, North Carolina home, I love spending time with my husband,
two teenage daughters, and our dogs.

Favorite leadership books

Likeable Badass
by Alison Fragale

How Women Rise
by Sally Helgesen + Marshall Goldsmith

and

What's in my bag right now

Moleskine Smart Pen + Notebook

My celebration cocktail

Gin Gimlet

Coffee or tea

Espresso with almond milk

If anything here resonated, I'd love to talk. No pressure—just a conversation about what you're navigating and whether working together might help.

Complimentary Discovery Call

Take the next step

Let's see if we're a fit
schedule now

© alli brown coaching |  | photos by heather liebler photography 

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